On Books & Reviews

A trip down memory lane

Your Ad Ignored Here: Cartoons from 15 Years of Marketing, Business, and Doodling in MeetingsYour Ad Ignored Here: Cartoons from 15 Years of Marketing, Business, and Doodling in Meetings by Tom Fishburne

My rating: 5 of 5 stars

I discovered Tom’s blog when I was searching for filler content for our Design Studio’s Facebook page some six years back. His book was nothing short of a trip down memory lane. Each strip has a unique story for us besides what Tom has to say. Be it product ‘innovation’, word of mouth, social media or customer service or simply the kind of brand managers we deal with at a daily level.

For those who haven’t read his blog or don’t know who he is. I first recommend you buy the book and then make sure you get on his subscriber list. It’s one of the best blogs on marketing that you could possibly have in this generation.

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On Books & Reviews

Embroideries – A graphic novel

EmbroideriesEmbroideries by Marjane Satrapi

My rating: 5 of 5 stars

Just what the back cover promised – Sex and The City, Middle Eastern style.

An afternoon tea party where conversation veers from sex, love and marriage between a group of women is bound to be intriguing, funny and catty.

A quick read for a lazy Sunday evening, Marjane Satrapi and her exquisite illustrations are a refreshing delight.

Lighter than Persepolis, the book offers a quick window to the repressed world on the outside and the liberated ideology on the inside.

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On Books & Reviews

The story on Alibaba

Alibaba: The House That Jack Ma BuiltAlibaba: The House That Jack Ma Built by Duncan Clark

My rating: 4 of 5 stars

“Most people think of Alibaba as a story, It’s not just a story, it’s a strategy.”

Rarely does the last line of a book carry as intriguing a summary as above. Having taken almost two months to complete the book on Alibaba, you don’t fail to miss out on how Jack Ma has evolved the Company from a B2B business to a conglomerate in various sectors with a clear focus.

For any business to be successful in the long-term, and I resonate with this philosophy, he says always put consumers first, people second and profits third . Without consumers you don’t have a business and without having a happy workforce driving that business you can’t have profits.

Here’s a story of a school teacher from a province in Southern China going strength to strength with his single focus on giving the best to his consumers and workforce without really concentrating on profits.

Inspirational, intriguing and detailed, the book gives a detailed account for those interested in understanding what has shaped the new internet economy of China today. Besides talking about Alibaba, it also reflects on the regulatory and competitive environment of the sector.

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When you question everything

Franny and ZooeyFranny and Zooey by J.D. Salinger

My rating: 5 of 5 stars

Having read Catcher in the Rye, you sort of expect that Franny and Zooey would go to the disturbed, absurd space in a while.

Franny goes to meet her boyfriend over a weekend and is lost and listless. Nothing seems right, everything feels a farce – the only now she is voicing it without concern for anyone else’s feelings. When she faints, Salinger wants us to believe she is finding meaning through prayer, a kind of nirvana by telling the Jesus Prayer incessantly.

Back home, Bessie, Franny and Zooey’s mother, is appealing to Zooey to try and talk sense into Franny or at least find out what’s wrong. As in Catcher in the Rye, we see a special sibling bond between Franny and Zooey. One of irreverence yet concern. Zooey tries to make her see reason from the point of view of the world outside, but Franny seems beyond that, eager to hold on to something which gives her reason to be.

The beauty of the plot lies in how Zooey convinces Franny to see otherwise without disrupting what she believes in.

The book is intense and does take a toll on you while reading it at one go. Too many emotions to handle. Suggested time of reading – during an extended weekend or when you are desperately searching for a different perspective.

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From another’s point of view

According to MarkAccording to Mark by Penelope Lively

My rating: 3 of 5 stars

I picked this book up a couple of months ago from a British Library clearance sale. It looked like a promising read right from the start. Until the end, you really don’t know what will really happen. Since I just got back from tripping over France it had a special connection.

The story is about a biographer Mark and his journey of gathering facts, lies and silences on his muse. Saying anything more would land up just ruining the book. It has twists and turns while being so straightforward. At the end, you land up empathising, with both Mark and his muse. You understand their actions and why they did act in a certain way.

A good holiday read, According to Mark, can’t be dismissed as frivolous, but a light read for sure.

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An insightful little book on Asgard

Norse MythologyNorse Mythology by Neil Gaiman

My rating: 5 of 5 stars

Being an avid fan of Marvel comics, I thought it would be worthwhile to know the backstories of Thor, Odin, Loki and the rest of Asgard folk. Well, this certainly did come as a surprise.

Thor is not as intelligent as he seems in the Marvel comics and Loki not as bad, just a vindictive little God. Odin has many shades and all not so nice while the rest of the folk are just as arrogant and obnoxious when they chose to be so. The concept of Ragnarok is also interesting and Loki’s involvement in the same. From an outsider’s point of view, his actions do seem justifiable as he reacted like any king or queen would do during that period (influenced by Game of Thrones) just that there are Gods involved here.

All in all, a great read. Fast, pacy, interesting stories with a bit of twist towards the end.

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A visit to this quaint Sri Lankan Villa is a must!

Hernando Villa: A Sri Lankan Love StoryHernando Villa: A Sri Lankan Love Story by Terrence Perera

My rating: 3 of 5 stars

A fun book which gives us raw insights into the functioning of the Sri Lankan Elite through generations.

Regular life at the Villa has been intelligently weaved between political and natural upheavels in the area and have been told through the simple eyes of a family living through it all. The clash of thought between the young and the old, the fun aspects of their heritage and the serious issues of caste and marriage have been deftly dealt with in an almost charming manner.

However, this version of the book had names of the protagnists interchanged in various places making you stop and wonder what just happened. And that’s the sole reason for it losing one star.

That being said, I do look forward to reading the sequel which I just noticed – Turmoil at the Villa.

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